Challenge
The trend of sustainability will become established in the field of car care and chemical products, opening up markets in this segment in countries outside of Europe. One customer therefore approached Caramba to develop a new, more environmentally friendly car care line with high quality, effective and sustainable products that can be certified by the EU Ecolabel and other external institutes.
Our approach
After setting up a project team with participants from all technical departments of our company, the technical tasks were distributed as follows:
- Research & Development of ecological formulations according to the catalogue of requirements of the EU Ecolabel
- Procurement together with Research & Development: Specification of the individual containers, tailored to the products and their area of application
- Product Management/Quality Management: Creation of the application and labelling texts together with our customer, as well as product registration for the markets
- Production: Production planning and container filling tests, as well as filling of the first series
- Logistics: Carrying out transport tests on the displays
The current status was checked in regular meetings with all project teams and all members were involved in the decision-making process. In addition, our customer was continuously informed about the project progress. We found solutions for successful project implementation by working closely with all persons involved – both internally and externally (our customer and certification bodies). We conducted transport tests in advance on the positioning of the products in displays to ensure proper presentation on the market.
Certification of the ecological products was carried out together with the responsible certification body and also the Research and Development, Product Management and Sales Departments.
Outcome
By working closely with our customer, we succeeded in delivering a full product range of sustainable, effective and high-quality products within just eight months – from development to market launch.
All products were certified by external institutes. In particular, certification with the EU Ecolabel guaranteed the ecological quality of the products throughout their entire life cycle. Launch of the new product range with our customer’s branding not only generated additional sales, but also strengthened customer loyalty and brand identification. By positioning the products under a globally recognised brand, consumers were assured that the products met the usual quality standards of the brand owner. Customer market surveys showed consistently positive feedback regarding the products offered, packaging and presentation of the products in the display.